The respondent recruitment team has been keeping busy this week, recruiting participants for a variety of projects within the healthcare, consumer and financial sector, while our quant team are planning and programming the online surveys that are due to launch later this month. With plenty to talk about, here’s a brief snapshot of one of the projects that we’ve been working on, and some detailed insight into our robust screening process.
Last month, MRFGR were approached by a new client who wanted to speak with unpaid carers as part of a study into the support they need and may not be getting. The requirement was for MRFGR to recruit & screen a sample of respondents who cared for a family member suffering long-term ill health or disability. There was no further criteria; only some further specifications which we were confident wouldn’t lower the incidence rate too much.
We began by drafting a comprehensive screening document which we believed would best target our client’s target audience; this contained a focused description of MRFGR’s role within the project, a screening questionnaire, and an overview of the information provided to successful participants. Our recruitment screener documents are more of a suggestion than a final say - it presents the client with our written understanding of the project and our planned strategy of approach. That said, the screener is part of a collaborative effort, and our client made a few tweaks and adjustments before signing it off for launch.
The recruitment screener was sent to our programming and coding team - their role being to simply get the survey set-up on our system and sent out to the relevant portions of our database as soon as they can.
To an extent, we pre-screen a great majority of respondents who sign-up to our “Register for Market Research” database - and while this is an optional process, we find that a large number prefer to do this, as it means they’ll only receive market research opportunities that are relevant (and thus that they are more likely to be suitable for). We can then create pockets or ‘pre-built’ panels of participants who meet certain definitions - e.g. carers, pet owners, parents, etc - which we can target quickly and effectively for fast turnaround times during respondent recruitment projects.
We were able to target our online screening tool to individuals on our database who had 1 or more dependents cohabiting with them. Then, the screener did the rest; those that were interested completed the online survey and only individuals who fully met the brief were screened through. Our team got in touch directly over the phone to verify their details and get them booked in.
The scheduling on this occasion was made in a staggered approach. Our client was keen to start sourcing feedback quickly, so we booked participants into interviews as soon as we could, keeping in line with both client and respondent availability - which ultimately allowed our client to begin speaking with participants within a small number of days. We continue to manage respondents long after they are booked in, keeping in touch with them on a regular basis (including on the morning of the session) to make sure they fully attend; so far, the client is very happy with the interviews we have procured.