The Last 7 Days at MRFGR

Medical - Online Survey - Multiple Markets

This might be a good opportunity to divulge some market research expertise, give tips to running a successful project, but most importantly: to give you an idea of the kinds of projects we can do (all while still keeping our client’s details and findings completely confidential of course).

We were approached by a client who wanted to speak with individuals who suffered from a very specific skin condition via an online survey in multiple international markets (UK, France, Italy, Germany, Spain, Canada and Australia).With a survey length of 10 minutes, the client identified an ideal sample size of 100 for each country.

The setup for this project was extensive: we updated our employees Adverse Events training to help safeguard any panellets who were completing the survey, ensuring that we were well-equipped to spot, highlight and report any untoward medical occurrence within the sample (appropriate permissions having been sought beforehand), translated the recruitment screener into local languages (English into French, German, Spanish and Italian), programmed the survey for each respective market on our own survey platform, and sourced valid responses to the online survey.

The project is still live but despite the challenges that can occasionally be posed by highlighting very specific medical conditions within a recruitment specification, we have already concluded the project within France, Germany, Italy, Spain and Canada. The UK and Australian phase of the project are yet to launch, but given the previous results, we are confident of completing this market within the agreed timeframe.

General Population - Online Depth Interview / IDI - Germany

Our client asked us to recruit market research respondents within Germany for an remote depth interview on the topic of data privacy. The criteria was fairly straightforward: they wanted males and females within certain age ranges, and only people who were German nationals (not expats) and who were also able to speak English.

We translated the recruitment screener from English into German, but the main bulk of our work on this project was in respondent recruitment and management of the schedule. With the interviews taking place over Zoom Web Conferencing, we checked that participant’s devices were compatible and that they had access to a stable internet connection beforehand, allowing us to safeguard against any possible disruptions to the schedule. Constant communication with respondents was maintained throughout the project, ensuring full attendance, and as the moderator was based within the UK, and the respondents Germany, there was the additional element of managing the time difference - making sure everyone was in the right place, at the right time.

Consumer - Online Usability Testing - United Kingdom

In the beginning, the intention was that we would run these usability testing sessions face-to-face in London and the South West. The study took place over a period of 6 weeks and in 3 rounds (one batch of testing every 1.5-2 weeks). However, due to the increasingly real risk posed by the COVID-19 outbreak, we were required to find a solution that would safeguard respondents and circumvent the disruption to allow our client’s research to continue unheeded.

Sessions were all moved to an online setting (Go To Meeting) and recruitment continued mostly as normal, though with the additional benefit that respondents could now be found from anywhere within the UK as opposed to those specific areas where the face-to-face sessions were happening originally.

As for the criteria, we were specifically looking for candidates who were responsible for making decisions relating to their financial products and had at least 3 or more past pensions - which usually happens when a person moves from one job to another. Though there was the additional stipulation that participants cannot have consolidated their past pensions. While this does make the recruitment appear to be deceptively simple, there was a huge range of quotas that needed to be followed, along with a segmentation tool where respondents were required to fall into one specific outcome, defined by their choices in response to certain agree-statements.

Despite the challenging recruitment, MRFGR successfully managed to recruit candidates for all sessions, leaving the client overall very satisfied with the findings they were able to procure.