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Client Questions - Specialist or Custom Research Panels

What is a market research/consumer panel?

A market research/consumer panel is typically a select number of respondents that you can access at any time that match a specific screener type i.e. 100 respondents aged between 25 and 45, with a household income of £40,000 that shop at Tescos.

MRFGR can create consumer panels very quickly as all our respondents are pre-screened across a broad array of categories.

What is a specialist or custom research panel?

If you have a specialist panel requirement MRFGR can generally create and management any panel that you desire. Be it high level legal professionals i.e. barristers or solicitors, high net worth business executives, or a patient panel made up of diabetics, nothing is impossible.