• 888 Casino
  • Airwicks
  • Alcatel
  • Autocab
  • Barry Callebaut
  • Bat Out of Hell - The Musical
  • Book Trust
  • Bupa
  • Canon
  • Center Parcs
  • Chimichanga
  • Deezer
  • Evolution Power Tools
  • Febreze
  • Haringey Council
  • Healthspan
  • HP
  • IICSA (Independent Inquiry Into Child Sex Abuse)
  • IRN BRU
  • Jack Wills
  • Liquiproof
  • Lloyds Banking Group
  • Majestic Wine
  • Nationwide
  • Natural American Spirit
  • NEL CSU (NHS)
  • Nespresso
  • NHS
  • Nissan
  • NPOWER
  • Ocado
  • One Stop Convenience Stores
  • Orangina
  • Ricoh
  • Royal Marsden
  • RSPB (Royal Society for the Protection of Birds)
  • Rubicon
  • Samsung
  • Select Car Leasing
  • Shelter
  • Snapple
  • SRA - Solicitors Regulation Authority
  • Student at Home
  • Taiko Foods
  • Tate Modern
  • Teach First
  • Tesco
  • The Ice Company
  • Tilda Rice
  • Tombola Bingo
  • University of Cambridge Museums & Botanic Garden
  • Utilitywise
  • Virgin Media
  • Vodafone
  • VoucherCodes.co.uk
  • Waitrose
  • Warburtons
  • Westminster Council
  • Yorkshire Water

What do you mean by incentives?

Incentives are rewards that are paid to respondents for participating in a market research project. There are generally three incentive types, (1) cash, (2) cheque/bank transfer or (3) vouchers/product give-a-ways. In 99% of instances we would always recommend paying market research respondents in cash once they have completed their research (please note this is not a viable option for online surveys and instead vouchers or prizes are usually issued), so in instances of focus groups the market research participants should only be paid at the end of the group (not ‘before’ like most of the other agencies attest to).

From many years of experience, generally if you offer cheque or bank transfer not only will it cause a headache in terms of administration but respondents are less likely to be interested in the research and are also more likely to drop out at the last minute should they have already agreed to the research. Similarly, vouchers or product give-aways are equally frowned upon by respondents and are generally only effective as an incentive if the voucher or product is of substantial value - a good gauge is to consider a cash figure and then add an equivalent voucher/product value of at least 50%, if not 100%.