A market research panel comprises of a number of people that fulfill a particular criteria, for instance, you maybe asked to join a panel of shoppers who’s main supermarket is Tesco. Every time the client then needs to ask something of the panel i.e. you, you will be contacted by MRFGR to take part in the associated research project and paid accordingly for each project.

Panels can be used in respect of focus groups, depth/one-to-one interviews, workshops, co-creation workshops, online surveys, mystery shopping, product testing and much more.

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