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What considerations should be made when selecting my respondent type?

Consider your market research project carefully and determine what you want to achieve from the research. Generally, your ideal respondent type will be someone that is either a current customer/user of your product/service or someone that you want to be a customer or user. Once you have identified the respondent type/s it’s highly probable that you’ll then want to break these down further into other identifiable areas. Such areas of consideration may include:

- respondent age;
- respondent gender;
- respondent race;
- respondent income;
- respondent education;
- respondent working status;
- respondent location;
- respondent usage/purchase frequency of the product or service;
- the respondents use of competitor products or services;

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