Panels (Bespoke)

MRFGR recruits bespoke panels of consumers, business professionals and specialists for research in the UK and internationally. Panels can support surveys, interviews, focus groups and repeated studies over an agreed period. We can manage the panel for you or support an arrangement your own team manages.

Panels (Bespoke)

Get Survey Responses from our Extensive UK & Worldwide Panels of Consumers, Businesses & Specialists.

Utilise our extensive UK & International market research panels for consumers, businesses and specialist individuals (finance, legal, medical and more).

  • both online (surveys and polls) and offline research projects (focus groups, depth interviews, workshops, surveys, etc);


  • any panel type is available including 'specialist panels' i.e. medical, legal, commercial and bespoke panels that are catered to your more specific need e.g. business class travellers, microsoft (.NET) coders;


  • specialist short (1 - 3 weeks), medium (1 - 6 months) or long term (6 months plus) recruits for ‘custom’ panels;


  • highly skilled team to advise and comment on project requirements;

  • panels can be both anonymous and non-anonymous;


  • self management or MRFGR team management options available;


  • fully GDPR compliant - we'll take care of the necessary legal steps included with consent documentation.

Bespoke panels in a nutshell

  1. Specify the audience

    Define the consumers, business respondents or specialist participants your study needs.

  2. Choose the panel route

    Discuss available panels or bespoke recruitment when the target audience is particularly specific.

  3. Plan participation

    Agree screening, study format and the participant arrangements needed for the research.

Share the audience criteria, sample, markets and timetable so availability and the appropriate panel approach can be checked.

Consumer, Business & Specialist Market Research Panels

MRFGR can provide you with access to a set of wide, varied and statistically valid pre-built panels from across the globe, available for both qualitative and quantitative market research methods. Generally, we can provide any market research sample that you require, whether you need a specialist or hard-to-reach audience (e.g. doctors, lawyers, high level business executives), consumers, or residents of a specific area, while bespoke panel crafting is available for targets that might not already be available in any of our pre-built panels.

Running the panel yourself is possible, but for those who are too busy and need a helping hand, MRFGR offers an effective project management solution where we'll keep up the day-to-day maintenance for you. This includes reminders, keeping in touch with panellists to ensure high-levels of engagement, posting/moderating questions or group discussions, distribution of products or physical merchandise, and incentive handling.

Our Bespoke panels are ideal for reaching specific Audiences

When a target audience is too specific or not already available on a pre-built panel, we will craft that panel for you specifically. High-quality and engaged participants will be sourced through our expert respondent recruitment team based around the exact requirements, and within an advised period of time you will have full and total access to the panel as when you need them.

Unlike the competition, we actually speak to our panellists.

Unfortunately the market research panel market is teeming with what could only be described as trash panels, generally made-up from unconfirmed email list providers, dubious company partnerships, or in the worst cases, responses coming from automated reply programmes or a data entry based externally and completing 1000’s of a surveys a day.

Market research panel providers that state they have ‘the largest’ and most internationally spread panels have little in the way of control measures to ensure that their respondents are not only real, but are of good quality; after all how could they when they purport to have over 6 million members?

Although we don’t attest to be the largest panel out there, unlike many of the other market research panel providers MRFGR can ‘guarantee' real, high quality panel members.

You can also rest assured that all panellists engaging with your study will be contacted prior to your first moment of contact, and their criteria will be reassessed to make sure that they're still relevant for your particular specification.

We can ‘Guarantee’ High Quality Market Research Panel Members

MRFGR are unique in that our primary specialism is respondent recruitment for focus groups, depth interviews, mystery shoppers, and hosting of what we’d call ‘real-world, off-line’ projects, hence our panel is being used constantly for ‘real-world’ market research projects. This means that it would be very difficult for non-genuine or fake participants to exist in this circumstance, and for those that have not yet taken part in research, they have been pre-screened through our comprehensive registration process and often also spoken to in assessing their suitability for other such off-line market research projects, and will always be spoken to thoroughly before they take part in your own panel as well - if indeed they are selected.

As an extra service we even provide the option of receiving non-anonymised data in a fully GDPR compliant format. We operate on consent as our primary legal basis and are happy to handle all the necessary 'legal work' and documentation involved in making this happen. Our data protection office will also be on hand throughout the entirety of your project if you have any GDPR questions specifically.

We guarantee no-one else in the industry can even purport to going to these lengths to ensure quality market research panels!

The MRFGR Panel System and Registration Process

All respondents on our market research panel are asked to complete a series of 84 questions in their own time, which ensures we have a wide understanding of each individual. When a project is presented by the client, we filter the panel database according to the strict screening requirements, these panel members are then invited to take part in the survey/poll and - as an extra insurance measure - are then re-screened via the online survey form.

The 84 Questions Posed in the MRFGR Market Research Panel Registration

The questions posed to every respondent who wishes to take in our market research panel are as follows:

Personal Information

  • Email

  • Location – country/town or city/address/postcode

  • Main contact number

  • Gender

  • Date of birth

  • Nationality

  • Ethnicity

  • Religion or belief

  • Language(s) spoken

  • Marital Status

  • Living situation

  • Household income

  • Number of children (whether they’re below 18, above 18, and living at home is specified)

  • Number of pets

Political Views

  • Political party most recently favoured

  • Past favoured political parties

Health

  • Whether they smoke, what they smoke, how often they smoke

  • Average weekly alcohol units

  • Diet preferences

  • Medical conditions

Work situation

  • What they currently do for work (full-time, part-time, student, retired, etc)

  • Business/company name of where they work

  • General industry of where they work

  • Specific work industry

  • Job titles

  • Level of work

  • Company size

  • Personal income

Utility Providers

  • Water provider

  • Gas provider

  • Electricity provider

Communication providers

  • Landline/telephone provider

  • Mobile provider

  • Broadband provider

Technology Usage

  • Average weekly internet usage

  • Average daily mobile phone usage

  • Number of mobiles

  • Phone manufacturers

  • Phone models

  • Number of tablets

  • Tablet manufacturer

  • Tablet models

  • Number of laptops

  • Laptop manufacturer

  • Laptop models

  • Number of desktops

  • Desktop manufacturers

  • Desktop models

Food habits

  • Favourite eateries

  • Favourite take-away food

  • Favourite food brands

  • Favourite foods

Sports/Hobbies

  • Interests or hobbies

Reading

  • Preferred magazines (print or digital)

  • Preferred newspapers

Clothing

  • Clothing brands

Drinks

  • Favourite soft drinks

  • Favourite alcoholic drinks

Media

  • Average weekly TV viewing

  • Satellite/cable providers

  • Favourite film genres

  • Favourite TV channels

  • Favourite TV shows

  • Streaming TV & Film providers used

  • Favourite radio channels

  • Favourite radio shows

  • Streaming audio providers (for music, shows, etc)

Banks and Insurance

  • Banks

  • Car insurances

  • Motor bikes insurances

  • Pets insurances

  • Travel insurances

  • Home contents insurances

  • House insurances

  • Landlord insurances

  • Life insurances

  • Critical illness insurances

  • Personal accident insurances

  • Private medical insurances

  • Commercial insurances

Vehicles

  • Cars owned & their manufacturers

  • Motor bikes own & their manufacturers

Shopping

  • Preferred supermarkets

If you would like to know more information about market research specialist and custom research panels please click here and you will be diverted to the specialist ‘question and answer’ section pertaining to this area of interest.

For more information on how MRFGR can specifically help you to access the right panels for your market research, please contact the MRFGR team.

Some of the organisations we have worked with

These organisations and the feedback below relate to MRFGR projects across our services.

What clients say about MRFGR

Feedback from other MRFGR projects.

Over the past year, we have had the pleasure of working with MRFGR on multiple projects, and we cannot recommend them highly enough.

Read the full testimonialShow less

Their communication throughout our engagements has been excellent, always prompt and clear, which has greatly facilitated our processes.

The team at MRFGR, although small, is exceptionally knowledgeable and dedicated. Their expertise is evident in their ability to obtain high sample sizes and deliver well-published results. What sets them apart is how easily their findings are translated into actionable insights, ensuring that we can swiftly and effectively utilise the data.

Their speed of delivery is truly impressive. We consistently receive results in good time, which is crucial for our fast-paced operations. MRFGR has proven to be an invaluable partner, and their service has consistently exceeded our expectations.

For anyone in need of reliable, efficient, and insightful research services, MRFGR comes highly recommended.

MarkHeathrow Express

MRFGR have been absolutely brilliant! The videos we have received from their respondents have been perfect - they clearly brief their people really well and you can tell from the content we receive. They give clear communication & are on hand to help at all times. We give them some crazy tight timelines and they turn things around for us so quickly and without stress - even when the respondents are coming from multiple countries.

Read the full testimonialShow less

I highly recommend Matthew & Paul - they're fab!

OliviaConfidential Client

When I phoned Matthew at MRFGR I was in a bit of a pickle. I needed to recruit 25 consultant paediatricians for telephone interviews (with minimal incentive) across 8 countries, two of which were non-English speaking. Oh, and I needed to have recruited and completed the interviews in 12 working days. Surprisingly, Matthew wasn't taken aback by this and set about the task with enthusiasm. Even against these challenging timescales, Matthew was able to deliver all 25 consultants - a phenomenal effort.

Read the full testimonialShow less

I was extremely happy. And, more importantly, so was my client.

SebastianNHS

MRFGR were not the cheapest firm who pitched for our work, but I am happy that I decided to go with them. I feel that their database is extensive and this combined with their excellent client service means that they offer a higher degree of reassurance and peace of mind than other recruitment agencies we have worked with in the past. When we had a problem to resolve at short notice they did this very quickly. I would happily work with them again.

RichardVodafone

Hi Stephen Both groups went very well - a key client attended the first and was very pleased. Very articulate groups, really impressed especially considering it was such a difficult recruit (recruiting Somalis). The hotel was great too, incidentally, a nice place to do groups. Many thanks for your hard work on this - hope you feel it was worthwhile!

LukeSky

MRFGR recruited four focus groups for our research across a variety of settings, including socio- economically deprived urban communities and very small rural communities. Despite the significant challenges these settings posed MRFGR ensured that all our focus groups were fully attended, and with a minimum of fuss. I would have no hesitation in recommending them for recruitment work.

MurrayNottingham University

It's always a pleasure to work with MRFGR. They are a great partner who consistently recruit high calibre respondents to take part in our research projects and workshops. Always professional and very reliable.

SusanneNescafe

Our organisation, the Solicitors Regulation Authority, has used MRFGR to support our recruitment requirements for focus groups and public events and we have always found their service and achievements to be excellent. They have demonstrated a commitment to meet last-minute requirements in a calm and professional manner and we would not hesitate to recommend them.

RichardSolicitors Regulation Authority

I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen Essex and MRFGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved.

Read the full testimonialShow less

The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again.

AmyFebreze

The groups in Chipping Norton went really well thank you. We had a full turn out to both of them. I would just like to say that we have been very impressed with the number of participants you have managed to recruit to these groups, your regular updates on the recruitment progress, and your follow up contact. We have also had very positive feedback from the participants about their contact with you. We will definitely consider MRFGR in future when wishing to recruit participants to similar groups.

RachaelCountrywide

We have used MRFGR to recruit participants for multiple research projects with varied samples sizes and sometimes challenging recruitment criteria. They have a calm and professional manner, providing us with regular updates in the lead up to and on the day of research projects. Multiple touch points with participants approaching the study date ensures drop-out rates are extremely low with replacements usually being found very quickly if necessary. I look forward to working with MRFGR in the future.

Theoe.on

MRFGR is the first external company we have used for sourcing focus group attendees. Although we have organised many groups previously I would definitely use MRFGR again. The costs were reasonable and the attendees we have received have been exactly the right target groups. The level of communication has been satisfactory too with regular updates leading up to each focus group. Matthew has managed all of the groups we have requested and there has been no issues. I would recommend trying MRFGR.

DougConfidential Client

Panels (Bespoke) FAQs

Selected answers for planning this kind of research. Browse the complete knowledge centre for related methods, audiences and delivery questions.

Browse all FAQs
What outcomes can businesses expect?

A bespoke panel gives you access to people recruited to match your research requirements. Their feedback can inform your decisions, with the audience, study design and reporting agreed for each project.

Open FAQ
What are bespoke panels in market research?

Bespoke panels are custom-built groups of participants recruited specifically for your business needs, ensuring insights come from your exact target audience.

Open FAQ
Can bespoke panels be international?

Yes. We build bespoke panels in the UK and globally, adapting recruitment to cultural and market-specific contexts.

Open FAQ
Why use a bespoke panel instead of a general panel?

They provide highly relevant insights tailored to your customer base, improving data quality and decision-making.

Open FAQ
What outcomes can I expect from bespoke panels?

Bespoke panels provide fast, reliable access to your exact target audience, improving the speed and relevance of insights.

Open FAQ
How are bespoke panels recruited and managed?

We recruit participants through targeted outreach, screen them carefully, and manage engagement through incentives and regular communication.

Open FAQ
What types of research can be conducted with bespoke panels?

They can be used for surveys, product testing, concept evaluations, and ongoing customer feedback.

Open FAQ
Why are bespoke panels valuable?

They provide targeted insights from participants who match precise profiles.

Open FAQ

Discuss panels (bespoke)

Share the audience criteria, sample, markets and timetable so availability and the appropriate panel approach can be checked.

Discuss your project