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A Reflection on 2020 - and How Our Panel and Recruitment Teams Have Continued to Deliver High Quality Market Research and Great Results

2020 has been a very different year for a lot of people, and for many reasons. We've seen huge changes, not only to the way we work and behave, but also to the ways that companies are now conducting market research projects, and the ways we learn about our consumers and target audiences. Here, we'll reflect on some of the bigger projects we've been working on throughout this year, and look forward to 2021 and what the future could bring to the world of market research.

As we come towards the end of 2020, MRFGR is fully operational as before. Please do not hesitate to get in touch with any market research enquiries you have - while our offices are closed, our team will continue to monitor emails and are on hand to help with urgent projects.

Large nationally representative attained from a UK audience.

At MRFGR, we have been hard at work on numerous projects; we continue to deliver full market research services and here, we discuss just one of the full-service projects that we've been working on in the last week.

Read more about how MRFGR managed to pull together a large, nationally representative sample from a UK audience, and the full full analysis/report we delivered within a very strict timeframe.

Successful Recruit for Electric Vehicle Owners & Online Survey in Sheffield

Read more about one of our recent recruitment projects in which we had to source very specific car consumers, and an online survey we deployed for local residents in and around Sheffield.

We have been working on a number of different projects in the last week - ranging from qualitative (remote) research sessions, to quantitative feedback tools in the form of online surveys. As is often the case in market research, our work varies a lot from project to project - we have recruiting electric vehicle owners for remote interviews, recruited residents of South Yorkshire who have used a specific mode of public transport, and launched an online survey for Sheffield residents (plus the surrounding areas).

Client References

"MRFGR recruited four focus groups for our research across a variety of settings, including socio-economically deprived urban communities and very small rural communities. Despite the significant challenges these settings posed MRFGR ensured that all our focus groups were fully attended, and with a minimum of fuss. I would have no hesitation in recommending them for recruitment work."

Murray G - Nottingham University Project

"MRFGR is the first external company we have used for sourcing focus group attendees. Although we have organised many groups previously I would definitely use MRFGR again. The costs were reasonable and the attendees we have received have been exactly the right target groups. The level of communication has been satisfactory too with regular updates leading up to each focus group. Matthew has managed all of the groups we have requested and there has been no issues. I would recommend trying MRFGR."

Doug S - Confidential Client & Project (details provided on request only)

I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen and MRGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved. The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again.

Andy W - Confidential Client & Project (details provided on request only)

"Our organisation, the Solicitors Regulation Authority, has used MRFGR to support our recruitment requirements for focus groups and public events and we have always found their service and achievements to be excellent. They have demonstrated a commitment to meet last-minute requirements in a calm and professional manner and we would not hesitate to recommend them."

Richard S - Confidential Client & Project (details provided on request only)

"It's always a pleasure to work with MRFGR. They are a great partner who consistently recruit high calibre respondents to take part in our research projects and workshops. Always professional and very reliable."

Susanne G - Warburtons/Snapple/Unilever/Dove/Nature Valley/Nescafe Coffee Projects

"When I phoned Matthew at MRFGR I was in a bit of a pickle. I needed to recruit 25 consultant pediatricians for telephone interviews (with minimal incentive) across 8 countries, two of which were non-English speaking. Oh, and I needed to have recruited and completed the interviews in 12 working days. Surprisingly, Matthew wasn't taken aback by this and set about the task with enthusiasm. Even against these challenging timescales, Matthew was able to deliver all 25 consultants - a phenomenal effort. I was extremely happy. And, more importantly, so was my client."

Sebastian W - NHS Project.

The groups in Chipping Norton went really well thank you. We had a full turn out to both of them.

I would just like to say that we have been very impressed with the number of participants you have managed to recruit to these groups, your regular updates on the recruitment progress, and your follow up contact. We have also had very positive feedback from the participants about their contact with you. We will definitely consider MRFGR in future when wishing to recruit participants to similar groups.

Rachael A - Countrywide Project

We have used MRFGR to recruit participants for multiple research projects with varied samples sizes and sometimes challenging recruitment criteria. They have a calm and professional manner, providing us with regular updates in the lead up to and on the day of research projects. Multiple touch points with participants approaching the study date ensures drop-out rates are extremely low with replacements usually being found very quickly if necessary. I look forward to working with MRFGR in the future.

Theo L - e.on / Tesco Projects

"MRFGR were not the cheapest firm who pitched for our work, but I am happy that I decided to go with them. I feel that their database is extensive and this combined with their excellent client service means that they offer a higher degree of reassurance and peace of mind than other recruitment agencies we have worked with in the past. When we had a problem to resolve at short notice they did this very quickly. I would happily work with them again."

Richard B - Vodafone Project.

Hi Stephen

Both groups went very well - a key client attended the first and was very pleased. Very articulate groups, really impressed especially considering it was such a difficult recruit (recruiting Somalis).

The hotel was great too, incidentally, a nice place to do groups.

Many thanks for your hard work on this - hope you feel it was worthwhile!

Luke M - Sky Project

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