About Us - MRFGR Market Research Company

MRFGR are one the UK's leading market research companies with offices in London, Birmingham, Manchester, Leeds and Hull. Unlike our name suggests we don’t ‘just’ provide qualitative respondent recruitment for focus groups (although it is one of our main specialist services). In fact we cover the whole gamut of the market research respondent recruitment requirement including finding people for market research depth/one-on-one interviews, co-creation workshops, mystery shoppers, consumer testers, and much more - including support related services such as venue management, interview transcriptions, interpreters etc. Generally, if you request it, we’ll make sure we not only find you the perfect respondent type and ensure their attendance to your project but also make the whole process as easy as possible so you don’t have to worry about it.

Put simply, ‘Yes’! Since we’ve been in the market for over 10 years now - and through client demand - our sister division ‘Cerebral’ also provides specialist services in all of the constituent parts of the market research process including - but not limited to - market research planning and strategy, moderation services, reporting and recommendations and even user testing, eye tracking and web/mobile/applications usability studies. For further information please visit the market research or usability section of their website.

Generally, we can recruit who ever you’re after, no matter how difficult or bizarre, these can include general consumers, specific shopping types i.e. ASDA customers, medical and pharmaceutical, legal and high-level business groups and executives to name but a few. We work for all types of companies including both end-clients and other market research companies and market research agencies.

Our specialist/bespoke panel creation and management service or - if required by the client - self managed option, is also one of our most popular service provisions enabling our clients to have direct access and the ability to tap straight into any number of individuals that fit their exact screener requirements, be it a general consumer panel, a panel of doctors or specialists, or even a particularly difficult or hard to reach panel type.

In addition to the provision of online surveys, which incorporates planning, survey design, hosting, management and reporting, we also provide services in respect of bulletin boards, forums and chat rooms for use within online market research, including - design, hosting, moderating, monitoring and reporting. Generally, there’s very little we can’t help you with.

We are a very friendly and open company and no request is too small, unusual or last minute, even for the most extraordinary of requirements. We work with companies of all sizes, across all industries, on a diverse range of projects throughout the world including working for many of the worlds largest blue chips, right through to the smaller boutique agencies and individual marketeers or researchers - see our client list here.

Be it a small 8 person focus group recruit or a behemoth 20,000 person survey, there’s no job too big or too small and often we’re the company that most clients come to when they’ve been told their requirements are too difficult or even impossible - how many companies do you know that could conduct a ‘worldwide’ recruit of over 50 key opinion leaders in the field of gastroenterology or arrange over 5000 consumers in under two weeks to agree to receive, test and feedback on a well known brands new line of air fresheners?

It’s not often that you get the opportunity to get one up on your competitors but obviously when you have the chance like we have now you need to take advantage of the situation that it presents. Before we start you should be reminded that your respondent i.e. the person that you want to speak to/survey in relation to your research, is perhaps singularly the most important part of the whole research process. Without the correct respondent, regardless of whether you have the best research plan, focus group, survey, report, or similar, your findings will effectively come to nothing.

As you can imagine there’s cowboys in all walks of life including market research companies and just because someone’s a member of one of the many market research membership organisations, it doesn’t mean they’re good, far from it, often all it can mean is that they pay their membership dues. More over - and more worryingly - there is very little in the way of professional organisations that effectively monitor and ensure the services of so called respondent recruitment or market research online survey agencies, including the fact that the whole market research industry is in itself an unregulated entity.

Unlike MRFGR where all our respondent recruitment is carried out by our own full time, inhouse, specially trained team - who follow the rules and standards advised by the Market Research Society (MRS) - nearly 95% of our competitors are merely agents farming out the work to unregulated individuals whom generally have no formal training or safeguards to ensure not only full respondent turnouts but also respondents whom are correctly screened for the requirement at hand.

Unfortunately, as it’s a huge market and there’s potentially a lot of work out there, other market research recruitment companies - or as we’d rather call them ‘Agencies’ - can often be complacent and in the likely event they do get a poor respondent turnout or fail to screen respondents correctly - because they haven’t taken ownership of the job and haven’t worked on it themselves - it’s not a big problem for them as they can always blame their recruiter and correctly assume there’s more work elsewhere. Often in situations where our competitors are representing a larger client and where they’ve ‘fudged’ a job, we’re called in to help them out... not that they’d admit to this (sorry guys!)

Similarly, the same strict recruitment criteria is also applied to our online survey panels ensuring that - unlike the vast majority of the competition - our respondents are genuine people who only complete a survey if they fit the exact screening criteria. Additionally, and if required by the client, MRFGR can run non-anonymous surveys allowing the client to have access to those that have completed the survey and proving that we are using real people (something our competition cannot prove .... there’s not a lot you can do if your provider is hiding behind the fact they use ‘anonymous’ surveys. Test them and request non-anonymous access and see the excuses roll in).