Read about how we managed to achieve an incredibly high penetration with our recent online panel for chocolate lovers. Not only did we recruit the participants, but we fully managed engagement and participation levels as well, which enabled our client to focus their efforts and time on analysis and obtaining data. We also discuss a recent opportunity which allowed us to recruit and interview (through our own MRFGR moderation team) a group of expats who had travelled to the UK for studying purposes.

At the start of the year, MRFGR were approached by a client who wanted to conduct research into a sample of chocolate lovers to identify their perception of different brands, eating habits, and purchasing decisions across a 3 month period.

MRFGR recruited a panel of participants from a range of demographic backgrounds with the prerequisite that participants were "Chocolate Discovers", a type defined by our client's pre-existing segmentation tool.

Recruitment was mainly achieved through utilising MRFGR's pre-built panels of individuals who regularly purchased sweet foods, and (more...)

At MRFGR, we’ve realised something.

Over the years, we’ve worked with a broad range of clients, in numerous sectors, overcome significant challenges, and made success stories out of our own projects… but we weren’t sharing this information with anyone. This is why we’re taking the approach (from today) to regularly update our clients, respondents, and everyone in between of what we’ve been up to for the past 7 days.

Read about the variety of projects we've been working on recently and our adaptability when it comes to working within medical, consumer and b2b sectors. From online surveys and depth interviews, to online usability testing, we discuss how we sourced fully verified and suitable participants, achieved high attendance, and delivered results to our client both effectively and honestly.