Earlier this year, MRFGR were approached by a client who wanted us to assist with the recruitment of individuals for F2F usability testing sessions. Significant challenges were posed with the government restrictions that came into affect by the end of March which basically made any F2F research an impossibility. During this time, market research was conducted exclusively via remote methodologies. However, as the restrictions have steadily begun to be lifted one by one, it's allowed us to continue our work in qualitative market research, albeit in a safer and socially distanced way.
While MRFGR were primarily responsibly with the recruitment of individuals for this research, we worked alongside our client to ensure that safety precautions were communicated to participants effectively and met along each step of the process. Mainly, this meant:
1. All respondents were asked to verify that they had not / did not experience any COVID-19 symptoms, had not recently been exposed to or tested positive for COVID-19, and were not in any clinically vulnerable groups.
2. These verification checks were performed again by our research team on the day of the research.
3. All research was conducted in a hygienic and socially distanced way - with these exact precautions and instructions such as mask wearing communicated to respondents in advance.
The research took place over multiple days and involved participants attending the research at pre-set times. Our qualitative research team recruited respondents through our extensive London database and followed up with informal phone chats to verify their screening criteria and gather their availability, with successful candidates then being scheduled in for a specific date and time.
Updates were regularly sent to our client (typically daily towards the end of the project), with contact numbers included in case these were required - sometimes if a respondent gets a little lost, for example, a quick call from the client to put them in the right direction goes a long way.
Our team maintained regular communication with our client through each research day to ensure that everything was running smoothly; if a participant failed to attend, we were on the case straight away to try and help the respondent get to their session and, in the worst case, replace them altogether with a fresh candidate.
Overall, our client was very happy with the respondents we managed to recruit. We collected everyone's payment details and respondents were paid within a couple of days from finishing the research.
We managed to successfully fill all of the spaces and the client was ultimately very happy with the respondents.