MRFGR were recently approached by a client who was new to market research but at the same time, knew that they needed research from a significant portion of their target audience to assess the viability of their business proposition.
There were a number of stages involved in this project
1. The creation of the online survey
The client had a good idea of what information they needed to know and created the first draft of the online survey themselves. After this, MRFGR stepped in to offer some advice on how best to position the survey overall to capture high-quality feedback that delivered on the required insight. Advice ranged from phrasing, additional answer options, to the inclusion of new questions and survey logic. It was incredibly important to us that we helped to create a survey that not only delivered on what was needed, but also one which gave respondents the best user experience - question types and phrasing can really help here.
2. Get survey responses / Survey sampling
Once this was achieved, we began the process of survey sampling. The survey was launched to our database and users were first screened to ensure that they met the relevant criteria (in this case, certain pet owners who were within a specified age range). Those who screened successfully were able to complete the survey and were incentivised for their time.
3. Analysis / Report
After the survey had hit it's maximum number of completes, our team carefully reviewed all of the findings and data before compiling a full written report. Data was presented through a raw spreadsheet, data tables (for ease of analysis) and graphs/charts that were included within the written executive summary report.
