Large nationally representative panel

Back in October, a new client approached us with an idea for an online survey which they wanted to commission in the interest of gaining better consumer insight into how spending has changed in recent months. A draft of the survey had already been created but they wanted some advice and feedback on how to expand upon the questions further.

Through a collaborative effort, MRFGR and our client pulled together a more focused survey that would deliver clear, sharp insight in the key areas our client was primarily interested in. Once approved, the survey was programmed and hosted on our complex screening tool, before we asked the client to approve it one final time. This gave them an opportunity to feedback on things like presentation, how some questions appeared, and any final adjustments before the final survey went live.

Once fully live, we aimed for a UK wide population and targetted specific age ranges to ensure an equal balance amongst generations (Gen Z, Gen X, Millennials, and Boomers being a particular focus). Quotas were placed on the survey to ensure that we only received individuals aged 18+ and an equal split between males and females.

In total, we achieved the full 2,000 responses. These were then fully analysed with our findings presented to the client in an executive summary report; this included graphs/charts, interpretations and cross analysis where relevant.

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