We have used MRFGR to recruit participants for multiple research projects with varied samples sizes and sometimes challenging recruitment criteria. They have a calm and professional manner, providing us with regular updates in the lead up to and on the day of research projects. Multiple touch points with participants approaching the study date ensures drop-out rates are extremely low with replacements usually being found very quickly if necessary. I look forward to working with MRFGR in the future.
How do you recruit your market research respondents?
(1) Ongoing advertising of the MRFGR website (directing potential participants to the market research registration page) and it's various project requirements for certain types of people to participate in focus groups, depth interviews, co-creation workshops, product testing, audience participation, mystery shopping, etc.
(2) Specialist 'cold-start' research in respect of difficult briefs/hard-to-find people, where the team closely consider the project and plan a specialist recruitment strategy, and actively recruit those individuals through their work places, social media, colleagues/friends, etc.
(3) Specialist recruiters who have been trained in the 'MRFGR recruitment way' and who are closely monitored and recruits stringently checked (all respondents are called and re-screened).
What considerations should be made when selecting my market research respondent type?
How do you screen market research respondents?
In addition to this stringent market research screening process applicants are also monitored to ensure that they haven’t completed too many research projects and are what we’d class as a ‘professional market research respondents’. Generally - unless the clients requests otherwise - respondents are not included in a research project if they've completed a similar project in the last 6 months.
How do you determine the recruitment cost of a market research respondent?
For a quick no obligation respondent recruitment quote (we can usually turnaround a quote within minutes of the request) please call or email the office.
What do you mean by incentives?
From many years of experience, generally if you offer cheque or bank transfer not only will it cause a headache in terms of administration but respondents are less likely to be interested in the research and are also more likely to drop out at the last minute should they have already agreed to the research. Similarly, vouchers or product give-aways are equally frowned upon by respondents and are generally only effective as an incentive if the voucher or product is of substantial value - a good gauge is to consider a cash figure and then add an equivalent voucher/product value of at least 50%, if not 100%.
How do we determine the incentive amount for our market research project?
The best way to determine the correct incentive is to put yourself in the shoes of the respondent. What would it take for you to attend a focus group or to take part in an online survey? Particularly in respect of focus groups, consider what incentive would ensure your attendance. Would you still attend if a better opportunity presented itself - perhaps your friends have asked you out for drink? What if it was raining and you were coming by bus or train? There are many obstacles that can prevent a respondent’s attendance, but if the incentive’s good enough this should be enough to overcome them (in addition to the effective management of the recruitment process by the highly specialised MRFGR respondent recruitment team).
How can we ensure a good respondent turnout for our market research project?
We go to great lengths to ensure not only quality screened respondents but respondents that turn-up to your research and in a timely manner (respondents are always asked to arrive 15 minutes before the actual focus group commences). Unlike our competitors we ensure that we call the respondent on at least three occasions leading up to the group to ensure their continued interest and to assess their reliability. This includes a telephone discussion on final screening selection, a call a few days before the group and a call on the morning of the group. Additionally, as a further insurance measure we also ensure - at no extra charge - that we have quality, screened reserve respondents in the unlikely instance that someone should cancel. These reserve respondents are also asked their location in respect of the group, the time it would take for them to travel to the venue in addition to being asked what would be the latest time they could be contacted to ensure their attendance in the event of someone cancelling. No one else in the industry provides this level of service to ensure full respondent turnouts.