• 888 Casino
  • Airwicks
  • Alcatel
  • Autocab
  • Barry Callebaut
  • Bat Out of Hell - The Musical
  • Book Trust
  • Bupa
  • Canon
  • Center Parcs
  • Chimichanga
  • Deezer
  • Evolution Power Tools
  • Febreze
  • Haringey Council
  • Healthspan
  • HP
  • IICSA (Independent Inquiry Into Child Sex Abuse)
  • IRN BRU
  • Jack Wills
  • Liquiproof
  • Lloyds Banking Group
  • Majestic Wine
  • Nationwide
  • Natural American Spirit
  • NEL CSU (NHS)
  • Nespresso
  • NHS
  • Nissan
  • NPOWER
  • Ocado
  • One Stop Convenience Stores
  • Orangina
  • Ricoh
  • Royal Marsden
  • RSPB (Royal Society for the Protection of Birds)
  • Rubicon
  • Samsung
  • Select Car Leasing
  • Shelter
  • Snapple
  • SRA - Solicitors Regulation Authority
  • Student at Home
  • Taiko Foods
  • Tate Modern
  • Teach First
  • Tesco
  • The Ice Company
  • Tilda Rice
  • Tombola Bingo
  • University of Cambridge Museums & Botanic Garden
  • Utilitywise
  • Virgin Media
  • Vodafone
  • VoucherCodes.co.uk
  • Waitrose
  • Warburtons
  • Westminster Council
  • Yorkshire Water

Do you advise incentives for encouraging survey completions?

We always advise incentives to complete surveys unless the survey respondent views the survey as important to them (for example, the respondent may be complaining about local council initiatives so their views are important to them and so will not need incentivising).

Incentives for online surveys generally come in two forms, monetary payment (distributed using a points system where respondents can trade in points for monetary vouchers for Amazon) or prize incentives. Monetary payment is usually the preferred incentive by respondents as it's guaranteed and immediate, whereas allocating a prize to a survey - although used in 50% of instances - generally leads to a much lower and slower response rate, especially those prizes that are small in value.

FAQs Category: