Corona Virus | COVID-19 Outbreak

As you can imagine, online surveys, web interviews, and any remote market research largely remains unaffected and most clients are opting to use these types of research methodologies in the current climate.

In-person / face-to-face market research such as focus groups, 1-2-1 / depth interviews and onsite usability sessions (as opposed to remote usability sessions) are - surprisingly given the current situation - still having an incredibly high turnout rate (95%+) with extremely low respondent drop outs / no-shows, however we feel this situation could change if the pandemic escalates so are currently advising that all face-to-face market research be moved to a remote methodology where possible to ensure that your projects continue to run smoothly and with minimal interruption.

For F2F sessions that do go ahead, we've employed a number of company-wide strategies to make sure everyone is as safe as they can be:

• We will ask respondents during the recruitment phase whether they have visited any of the 'at risk' countries in the past 14 days, screening out those who have.

• We will ask respondents during the recruitment phase if they are experiencing any symptoms (fever, cough), and again screen-out those that have.

• Anyone booked in for the research will be sent guidelines on the illness which includes preventative measures and things to look out for. This will also ask that anyone who begins to experience symptoms, or has been in contact with a known carrier, to advise us immediately (so we can prevent their attendance and seek to replace them).